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Partnering for Sustainability – Success Stories

Sustainability and the Media – a summary of insights from CIELAP's conferences

Why sustainability stories are hard to get published:

How to communicate in a way that brings about more sustainable behaviour: Readers have a pent-up demand to read about environmental issues, but not about dread, doom and gloom. They want to hear about something positive, constructive, something actually dealing with these issues. You need to get into the story by focusing first on the solution, and then you can discuss the problem. The Montreal Protocol, full cost accounting, and the triple bottom line have been practical potential solutions.

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